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| This just looks wrong. |
The good news: The Philadelphia Union have a sponsorship and will make a lot of money.
The bad news: The sponsor is the worst named sponsor in all of soccer. As you can see from this picture, Bimbo, the world's largest bakery, is the Philadelphia Union's 1st jersey sponsor. While it is pronounced "BEEM-BO," the spelling of the word reminds everyone of "Bimbo," a word for a woman with low intelligence and sexual promiscuity.
Not only that, but the red, white, and blue symbol looks absolutely ugly on the dark blue and gold kits.
Now this is a positive step in reaching out to the Latin America community, something that the Union have struggled with in the past. Bimbo are also the company rumored to be buying TaskyKake a few years down the line. Also, one of their big plants is in Horsham, PA, outside of Philadelphia. So this is a company with local ties that financially may bring some good things down the line.
But I'm never going to get past the spelling of the name.
(Check out The Brotherly Game for more Bimbo coverage.)
Bimbo is a good company. When I worked for Coors, I would run into the Bimbo merchandisers. They have a wonderful benefits package and are well paid.
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