As I'm sure many of you know by now, the people at PETA are all upset because their Super Bowl ad got rejected by NBC. Here's the ad and I'll have rejection reasons and commentary.
PETA posted on their website a copy of NBC's rejection email, citing it as NSFW.
The PETA spot submitted to Advertising Standards depicts a level of sexuality exceeding our standards. Listed below are the edits that need to be made. Before finalizing the spot, we would like to view a Quicktime file as well as a DVD with high resolution.And well it just seems like ridiculousness, there is a serious aspect to this. I understand the want to stand out, but come on, this is ridiculous. From the PETA Files, a blog directly linked from PETA's website, read what they have to say about this letter. You can read the whole response by clicking on the link at the end of the post, but here's the quote that I want to focus on: "it's not the Jonas Brothers eating apple pie, but it sure does drive home the fact that vegetarians make better lovers."
:12- :13- licking pumpkin
:13- :14- touching her breast with her hand while eating broccoli
:19- pumpkin from behind between legs
:21- rubbing pelvic region with pumpkin
:22- screwing herself with broccoli (fuzzy)
:23- asparagus on her lap appearing as if it is ready to be inserted into vagina
:26- licking eggplant
:26- rubbing asparagus on breast
No, it does not drive home the fact that vegetarians make better lovers! Do you have anything to prove this? Any quotes? Sources? Any hint of a quote from a source? As far as I see it, the only thing this proves is that PETA is a group that will do anything to draw attention themselves. Even if it means faking outrage over having your ad ban that features a bunch of cheap
And what are you trying to accomplish, PETA? Don't you think you would be better off creating a family friendly ad that promotes vegetarianism that will be seen by over 80 million people than an ad that will obviously be banned by NBC and subsequently will be seen by only thousands of people on the internet. And then there's the hypocrisy part of it. On the PETA blog, they call NBC's letter NSFW (Not Safe For Work) while posting the explicit video without such a warning. Gee, I wonder what's not safer for work. A few words critiquing the video, or, I don't know, THE ACTUAL VIDEO ITSELF!
Now you know why I wrote what I wrote under the "Fire Andy Reid Now!" banner at the top of my blog. Idiocy truly does have no limits.
Read PETA's Hypocrisy For Yourself (The PETA Files)